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发表于 2010-5-16 19:13:06
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通過代理看到這個了
Learnings Site Admin Learnings Number 1 - Your Own Pr Site - Server If you want to set up a pr site, the first thing you will need is a server. Your pr will sit on the server and your users will pick up the pr from that server. There are two basic types 1) VPS (virtual private server) and 2) dedicated (only you are on the server). VPS is where most people tend to start as its cheap and server admin is pretty well non existent. When you gain experience and more sites/traffic the usual thing is to move to a dedicated server. The downside of a VPS is you are sharing with many other pr owners - so if one gets really busy, your site gets really slow. Bevery careful with checking for - does this provider allow proxies (some do not) what bandwidth are you allowed and what sort of reputation do they enjoy. Check on the webmaster forums.
Learnings Number 2 - Your Own Pr Site - Software
Next thing you will need to do to get your pr site up and running is some pr software. There are many types, just Google. Of one type, at time of writing 170,000 copies have been downloaded. I would suggest you start there especially if you cant modify code proficiently. Other advantages are there are many free templates (just use google), has a good discussions forum (help with installation etc) an excellent control panel, and an update path. Its very easy to globally add say adsense code (in just one place) and comes with standard Terms of use, privacy policy etc.
Learnings Number 3 - Your Own Pr Site - Monetize (Earn money)
Now you have a server and software for your pr site. Now you need to decide what ad networks will work for you best on your pr site or list site. First there are some ad networks that will only allow their ads shown on the front page of your site. The logic of this is they can check the content of your front page and therefore know what content will show beside their ads. With the back or search page they cant control or know the content as each search is different so they do not allow their ads to be shown there. OK, front page - the normal and recommended is Google Adsense as it pays on time everytime and has relatively high CPM (cents per thousands)although technically they pay based on clicks. They have several different format of ads including 728X90 banners, Search (where your users search and you get paid per ads clicked)and very skinny text ads. The banners can be image, text and image and just text. Generally image is considered more profitable. You MUST read the Adsense Terms of Service as they are very strict implemeting them. For your back page there are a range of choices in banner ads and pop unders. Many offer both such as Adbrite, Mediashakers and Xtend. Some like Adversal offer popunders only. Try them and see which works best for you. Be careful with too many popunders as they can put users off and reduce your return visitors. There are many others but these are a good start and are highly likely to pay you!
Learnings Number 4 - Your Own pr Site - Gain Traffic - Free traffic
These sites are is unusual as they do not want to gain their traffic via traditional SEO methods. Why not? Because the higher the profile of a site on Google, the higher the chance of that site getting stopped. The exception to this in the pr world is pr lists. These need to be found by traditional search THEN users go to actual pr sites. So, there are two types of traffic, free and unpaid. Free first - search for the words pr list. Pr lists literally list pr, giving useful information like uptime, speed and activity. You can list your pr giving a link to your site. This way you get traffic, they get traffic and earnings for both. It can however be a frustrating business as many lists are hobby sites and not administrated often. One test is to check Alexa.com to see if linking is even worthwhile (i.e. the pr list has a decent amount of traffic.) Next are Forums. Once again do a google search and you will find Forums such as forums.digitalpoint.com where you can post your pr for free. Other favourite sources are Yahoo and Google Groups, Facebook and Twitter. With yahoo and Google groups there are a number of groups that allow all pr owners to add their pr for free.
- Gain Traffic - Paid traffic
There is only one really important rule with paid traffic for your pr and that is you must earn more from it than you pay. That may seem obvious but unfortunately easily forgotten. So if you buy some pr traffic via a mailblast, check the earnings after a maximum of three days - and compare that with what you spent. If it worked, do it again, but probably with a new domain. Why? Because as soon as you issue a new site it will start being stopped so you get the best value out of it in its first few days of life. You can also buy traffic based on your site being displayed for a specific length of time - usually available via a pr list. Usual period is a month. The more prominently your pr is displayed the more traffic you get but the more you pay. The same rules apply, test and then decide whether worthwhile. I know of one pr list site that is only for one day http://www.topbits.com . Conversely you only pay one dollar per advert. In that case the payback for your pr ad would have to be within 2 days. You will see pr traffic being advertised in Pr Forums of which there are several. Another method of paid advertising is paid for links or banners on say a pr list site. Ideally free pr traffic is always best but sometimes to generate real volume, economies of scale and users who come back, you have to buy traffic. |
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发表于 2010-5-16 07:35:52
