本帖最后由 sunshineshow84 于 2020-6-5 16:07 编辑
很多途径看到Eastman和Bourgeois之间有了某种合作，具体合作方式是怎么样，普遍的说法是Eastman收购了Bourgeois。到Bourgeois的网站看到两篇Dana的声明，说得很清楚。而且能看到这场合作后面很多关于乐器市场运作的方式。下午有些空闲，翻译给大家参考。
大家各自解读。
NEWS
An Important Message From Dana Bourgeois 来自Dana Bourgeois的一则重要消息 https://bourgeoisguitars.net/our-news/an-important-message-from-dana-bourgeois/ 2019年10月10日 “I’d like to take this opportunity to share some exciting news. 我想借此机会分享一则激动人心的消息。
For decades, Bourgeois Guitars has combined the highest quality tonewoods, uncompromising craftsmanship and a deep passion for music to produce some of the world’s finest and most innovative steel string guitars. Over the years we have been fortunate to enjoy steady growth. We believe, however, that the world market is changing. After extensive study, we’ve concluded that partnership with a proven international distribution and manufacturing company offers significant strategic opportunities that cannot otherwise be grown from within. 数十年来，Bourgeois吉他连同最高等级的木材，不妥协的工匠制作及对音乐深沉的热情，制作世界上最好最具创新的钢弦吉他。近年来我们有幸保持持续的增长。但我们相信，世界市场在持续的变化中。经过广泛的调研，我们同一位备受认可的国际分销商及制作公司达成合作，这将为我们提供战略性的机会，并成为我们继续成长所不可或缺的一步。
For several years we have been on the lookout for the right partner, and, moreover, one whose core values are closely aligned with those of our own. Today I am pleased to announce, with excitement and pride, that Bourgeois Guitars has entered into a strategic partnership with Eastman Music. 我们多年来都在寻找合适的伙伴，更重要的，它应该和我们拥有一致的核心价值观。今天我骄傲的宣布，Bourgeois吉他同Eastman乐器达成了战略伙伴关系。
Eastman is a truly impressive company. Well known to many of you as a producer of archtop, steel string, classical and electric guitars, Eastman enjoys a long-standing reputation for providing outstanding value, quality and service to the musical instrument community. Less well known, Eastman is one of the largest producers of violin family instruments in the world. And with its other boutique manufacturing partners, Eastman also makes some of the world’s finest woodwind and brasswind instruments. Eastman是个令人瞩目的公司。你们很熟悉它作为爵士吉他，钢弦吉他和电吉他的制作商，Eastman作为乐器公司持续提供着杰出价值，品质和服务而享有盛誉。但不那么人尽皆知的是Eastman是全世界最大的提琴生产商之一。同时和一些精品生产商伙伴一起，Eastman生产了一些世界上最好的木管和铜管乐器。
As you may or may not know, I’ve always had partners. Years ago Bourgeois Guitars merged with Pantheon Guitars to produce acoustic steel-string instruments under the Bourgeois name. In a nutshell, I have simply traded my former partners for Eastman. Moving forward, I will retain an ownership interest in Bourgeois Guitars and will remain as CEO. Our entire team will continue to produce acoustic guitars of the highest quality in our Lewiston, Maine, workshop. US distribution will continue to be handled through our Lewiston office. Eventually, overseas distribution will be managed by Eastman. 你们可能不知道，我一直都有合作伙伴。很久前，Bourgeois同Pantheon Guitar合并，以Bourgeois品牌生产钢弦吉他。简言之，我只是将Eastman替代了以前的合作伙伴们。今后，我依旧享有Bourgeois吉他的所有者权益并将继续担任CEO。我们的团队将继续在缅因州的Lewiston工厂生产最高品质的吉他。美国的分销将继续由我们Lewiston工厂负责。最终海外市场分销将由Eastman管理。
We have always held great concern that, at an average street price of about $6500, a Bourgeois guitar is beyond the reach of 95% of all guitar players. Plans are underway to remedy this situation with the introduction of a new series of acoustic guitars co-produced by Bourgeois and Eastman. Bourgeois will be responsible for design, materials selection, voicing, setup, and quality control, and Eastman will contribute efficient manufacturing and sourcing capabilities and expertise in global distribution. This project builds upon a successful model pioneered by Eastman and its other high end manufacturing partners. Additional new products, including Bourgeois archtops, mandolins, and US made Eastman acoustics, are also on the drawing board. 我始终有种焦虑，以Bourgeois吉他平均6500美元的售价，我们超出了95%乐手的购买能力。我们在计划以一个Bourgeois和Eastman合作系列的方式解决这个问题。Bourgeois将负责设计，选材，调音，调试和质量控制，Eastman负责生产和调配资源和贡献全球分销的经验。这个计划被之前Eastman和其他高端生产商的合作证实是成功的。并且，包括Bourgeois爵士吉他，曼陀罗和Eastman美产吉他在内的新产品也在计划当中。
Speaking for all of us at Bourgeois Guitars, we wish to thank you for your continuing support. We look forward to sharing an engaging and exciting future with all of you.” 向所有的Bourgeois吉他家族的朋友们表示感谢，谢谢你们的持续支持。我们希望同大家一起开拓精彩的未来。
CEO, Bourgeois Guitars
Bourgeois / Eastman Collaboration Update 关于Bourgeois / Eastman 的合作的更新报道
2020年1月13日 （https://bourgeoisguitars.net/our-news/bourgeois-eastman-collaboration-update/） “Dear friends, 亲爱的朋友们
2019 was an exciting year at Bourgeois Guitars. 2019年是Bourgeois吉他值得兴奋的一年。
The big news, of course, is our recent partnership with Eastman Music. Many are already aware of the particulars. For those who aren’t, following are a few highlights. 这个大新闻，当然，就是我们最近和Eastman音乐达成的伙伴关系。很对朋友已经对细节很了解，对那些不了解的朋友们，以下是一些要点：
I am still an owner of Bourgeois Guitars. I will continue as CEO into the foreseeable future. For the foreseeable future, Bourgeois Guitars will continue making guitars in Lewiston, Maine, and continue distributing our guitars throughout the US. Eastman has already begun distributing Bourgeois guitars internationally, and will eventually handle most overseas sales. 我依然是Bourgeois吉他的所有人之一。我依然在可预期的未来担任公司的CEO。在可预期的未来，Bourgeois吉他将继续在缅因州Lewiston生产吉他，并且继续在美国分销我们的吉他。Eastman已经开始在国际市场分销我们的吉他的工作，最终Eastman将负责绝大多数海外市场的销售。
We are pleased that most folks in the acoustic guitar community are already familiar with the details and ramifications of our recent news. We are also aware that misconceptions still exist. The most common misconception is a rumor that association with Eastman will cause American jobs to be exported to China. This couldn’t be further from the truth. 我们很高兴原声吉他社区的大多数朋友都已经知晓这次新闻的细节和带来的影响。我们也知道还是有一些误读存在，最常见的一个误读就是有谣言说和Eastman的合作会使得美国本地的就业流失到中国。这个说法是绝对不对的。
On the contrary, over the next two years we plan to steadily increase our local workforce. Though Eastman’s distribution efforts have just gotten started, overseas sales have quickly risen to the highest level we’ve seen in years. As a result, we are already hiring—not to keep abreast of workforce turnover, but to keep abreast of current and anticipated demand. 与此相反，在接下去的两年里，我们计划稳步的增长我们本土的生产力。虽然Eastman才刚刚开始为我们分分销，但是海外市场的销售已经达到了近些年来的最高点。所以，我们正在招聘，不是为了弥补员工的流动，而是为了能和现在和未来预期的需求增长相匹配。
In addition, our two-year development plan calls for acquisition of new light and heavy equipment, all to be purchased exclusively from American suppliers. Plans are also underway to expand our Lewiston facility. I can assure you that such developments unambiguously benefit both the local and US economies. I can also assure you that this level of growth would not be possible without Eastman’s collaboration. 另外，我们的未来两年的增长计划也需要购买新的轻型及重型设备，这些设备我们都是从美国国内的供应商处购买的。我们同时也有扩张我们Lewiston工厂设施的计划。我可以向你们保证这些增长计划将毫无疑问的帮助本地和美国的经济。我也可以向你们保证如果没有和Eastman的合作，这种增长的速度是不可能达到的。
The second most common misconception we’ve heard is that the Bourgeois brand will somehow be cheapened or diluted by association with a maker of less expensive instruments. While it is true that brand degradation would likely occur if we tried to fool customers into thinking that guitars manufactured by Eastman were somehow made by Bourgeois, I can aggressively assure you that we won’t. Allow me to explain how we plan to proceed. 第二个普遍的误解是Bourgeois的品牌会因为我们和相对低价的乐器生产商合作而被某冲程度的淡化或者低端化。如果我们试图误导消费者，让大家认为Eastman的吉他某种程度上由Bourgeois生产，那这种低端化的情况确实会发生。但是我可以认真的向你们保证这种情况不会发生。请容许我解释我们的计划。
The average Bourgeois guitar retails for about $6,000. The cheapest retails for a little under $4,000. While we have always aspired to build quality guitars at lower price points, the economics of micro-scale US manufacturing dictate that we would lose our shirts if we tried. 平均来说Bourgeois吉他的零售价在6000美金左右，最便宜的在4000美金少一点点。虽然我们总是在想在更低的价格生产质量优秀的吉他，但是我们的美国小规模厂商的特性决定了如果我们这样做的话，我们会亏的连裤子都不剩。
As previously announced, Bourgeois and Eastman will address this conundrum by collaborating on a new series of guitars that will be partly produced by each company. Bourgeois will be responsible for design, materials selection, production of voiced tops, final setup and quality control; Eastman will assemble and finish guitars to our specifications. Not only will this collaboration further increase job creation in Lewiston, it will also allow us to crack the $4,000 price barrier, and by a significant margin. US introduction, by the way, is scheduled for the latter part of 2020. 如之前所宣布的，Bourgeois和Eastman会通过合作的方式产生一个新吉他系列来解决这个难题，我们双方都会参与。Bourgeois会负责设计，选材，调音面板的生产，最终的调试和质检；Eastman负责根据我们提供的参数进行组装和漆面/抛光加工。这种合作不仅会创造Lwiston新的工作机会，也将让我们突破4000美金这个价格门槛的情况下还可以获得不错的利润。这个系列的产品预计将在2020年下半年在美国上市。
While co-produced guitars will carry a Bourgeois headstock logo, they will also be distinguished by an unambiguous Series designation. Most significantly, the label inside each co-produced guitar will clearly credit Eastman’s role in it’s manufacture. 这些合作款的吉他琴头会打上Bourgeois的logo，但是它们会以显著的方式作区分。最明显的区分是琴的内标会清楚的标出Eastman在制作工程中的角色。
The slogan, “Made in Lewiston, Maine”, heretofore proudly displayed on all Bourgeois labels, will in the future be reserved only for guitars made entirely in Lewiston, Maine. Guitars made entirely in Lewiston will continue to be built by the same process, to the same designs, and by the same highly skilled craftsman who made them prior to our association with Eastman. The only difference is that we now have access to better equipment, facility and materials, and are already able to provide employees with better benefits. We sincerely believe that under such conditions, the quality of a guitar made in Lewiston should only continue to rise. 我们的标语：“Made in Lewiston，Maine”（“缅因州Lewiston生产”）目前自豪的印所有的Bourgeios标签上，未来将只使用在完全在Lewiston生产的吉他上。这些吉他依旧是由在与Eastman合作之前的同一批技术精湛的工匠们，用同样的工序，同样的设计来生产。唯一的不同是我们能使用更好的设备，设施和材料，同时能给予员工更好的福利。我们相信在这些条件下，我们在Lewiston所生产的吉他质量会持续的上升。
Finally, we’ve heard variations on an unfounded rumor that Bourgeois guitars will soon be carried by every US Eastman dealer. Again, not so. While Eastman’s dealership network will undoubtedly help introduce Bourgeois guitars to previously untapped foreign markets, only a few qualified Eastman dealers will be allowed to represent Bourgeois Guitars in the US. Moreover, new dealers will only be opened in markets that do not already support existing Bourgeois dealerships. In short, the Market should expect, as we do, that expansion of our dealership network will continue to be gradual and organic. 最后，我们从不知道哪里来的流言里听到说每一个美国的Eastman经销商都会销售我们的吉他。不是这样的。Eastman的经销商网络将帮助Bourgeios吉他拓展一些之前我们未企及的国外市场，但是只有少数的合格的Eastman在美国的经销商会被允许代理Bourgeois吉他。新的经销商只会在现有的经销商未覆盖的范围内引入。简言之：市场可以向我们一样期待我们的经销商网络会逐步并有机的推进。
Each day I wake up feeling that my best guitars haven’t yet been built. Partnership with Eastman only reinforces that belief. I judge the quality of a guitar primarily by the music it makes in the hands of its player, and by the joy it brings to player and listener like. While alliance with Eastman may put Bourgeois guitars in the hands of more players, the rest is still up to me and my Lewiston, Maine, team. We continue to take that responsibility as seriously as ever. 每天，我都是被“我最好的吉他还没被制造出来“的信念叫醒。和Eastman的合作只使我更接近这个信念。一把吉他在乐手手下流出的音乐和它所带给乐手和听众的愉悦是我评价它质量的首要标准。和Eastman的合作会将Bourgeois吉他带到更多乐手的手上。另外一部分的质量评价标准，和过去一样，会严格的控制在我本人及我在Lewiston的团队的手中。
Please help spread these messages to anyone who has not heard them. Thank you in advance for your continued support.” 请帮助我将这些信息传播给更多的人们。谢谢你对我们持续的支持。 Sincerely,
CEO, Bourgeois Guitars
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发表于 2020-6-5 16:00:35
